When it comes to designing a website for a law firm, none prove more challenging than going after the DUI cases. With a DUI Client, the key should be getting important information in the hands of the visitor as quickly as possible. People do not have time to be messing around with flashy animated landing pages or content that is difficult to navigate. Put all the links to the law firm specialties above the fold, giving the visitor the opportunity to find what they need quickly and easily. These common fails listed below are sure to send any visitor running to another DUI Attorney Columbia SC firms website and the lessons learned here can help attorneys everywhere.
Boring Outdated Content
Stale content may be a quite common mistake on professional law firm websites. If the firm’s web site was build many years ago and hasn’t been updated since then, the positioning has since gone stale. Search engines use website ranking and whether or not the site receives regular updates. To rise to the highest SEO rankings, create periodic updates to the site’s content. One of the simplest ways to add fresh content, free blogging packages like WordPress contain add-ons that will pull in relevant content automatically. If nothing else, sporadically post recent court rulings associated with the law firm’s area.
Failing to Offer Appropriate Legal Information
Failing to supply appropriate legal info is another frequent mistake in the design of law firm websites. Individuals watching a professional lawyer website aren’t as inquisitive about the professional person as the legal issues that drove them to search for a lawyer. What individuals actually need is info regarding their particular issue. When a visitor arrives on the lawyer website, the answer to their problem should be in the form of a link that is above the fold and easy to locate. This link should bring the visitor to the page with all the information they will need in order to make the choice of whether or not to choose this law firm.
Failing to Focus on the DUI Client
Lawyer websites typically fail to focus on a particular audience. Attorneys ought to decide what areas of expertise they need to focus on with a website, build the positioning around that particular theme. The the lawyer needs to think about phrases that someone would place into a search engine if they required a professional local lawyer. If the lawyer needs to be the highest DUI professional person in Columbia, South Carolina, he or she needs to make certain that the phrase “Columbia South Carolina DUI lawyer” figures into a specific page on the web site. For a great example visit: http://columbiaattorneygroup.com/criminal-lawyers-columbia-dui-defense-attorneys/